Carpenters work tirelessly to bring out the best shape of particular wooden furniture for their clients. Yet, they cannot enjoy carpentry business growth at an optimal pace mainly because they don't use the latest techniques to modernize their business.

As per the Bureau of Labor Statistics, there are more than 89,000 openings expected to come in the carpentry sector around the next decade. The industry growth has a projection is around 2% which is slower than average. 

Therefore, it is vital to modernize your carpentry business to retain and increase your customer base. So, how do you modernize your carpentry business? Let's discuss the three ways you can achieve this goal.

 These ways are easy to implement, and they won't require you to bring drastic changes in your business operations or need huge investments. You can tweak or modify a few things to get the job done.

1. Take Advantage of Digital Marketing

The first and most important thing necessary for carpentry business growth is using digital marketing. Marketing plays a vital role in shaping the business image and changes people's perception regarding how they view the business. 

Large corporations and businesses spend a huge chunk of their budgets on marketing. And with the trend of online shopping and services rising due to the pandemic, digital marketing is more than necessary for businesses today. So, below are some ways you can take advantage of digital marketing. 

Design a Social Media Strategy 

Social media has become an integral part of our lives. With the majority of the people turning towards social media for suggestions and even for shopping, businesses have found a new way to market their goods and services. It is why forming a social media strategy is imperative to grow your business. 

The ideal thing can be to join various groups relating to the carpentry business. It will help you ensure your carpentry business remains in the public eye. 

You can respond to queries of different people to present yourself as a highly knowledgeable carpenter. As a result, it will allow you to get leads from social media. 

Improve your Website

If you are looking to target your customers online, you need to have a user-friendly website that is appealing and engaging. Without it, you won't leave an impression on your business as customers will turn away after seeing a website that is not up-to-date. 

Therefore, make sure your website incorporates all the modern techniques. You can look at the competitor's website to get a better idea of what their website looks like. Moreover, your website needs to give your customers directions. It should include CTA buttons to tell customers where to go.

2. Offer More Types of Carpentry Services

Customers like to have the convenience of finding a business that can provide them with all types of carpentry services. It saves them from the hassle of going around and finding different carpenters since they can get all the work done by just one person or company. 

Therefore, you need to increase the scope of your services to help you get more clients. It is a great way to upsell your current customers since you can offer them additional services. 

Though carpenters can usually specialize in one or two types of carpentry services, additional skills can help them gain more clients. Below are the different carpentry services you can specialize in and hone your skills. 

  • Framer: As the name suggests, framer carpentry involves working on the frames for housing or other construction projects. They are usually hired on a contract basis for a particular project. 
  • Joister: The main job of a Joister is to build the wooden flooring and finish the job with complete care to bring out the best shape. 
  • Rough Carpentry: Individuals specializing in rough carpentry tend to work on big projects and contribute to the planning and maintenance of the buildings. 
  • Trim Carpentry: Carpenters who specialize in trim carpentry work on specific materials because of their preferences. They work on constructing trims and moldings for any particular room.

These are some skills you can specialize in for modernizing your business. The more services you offer the more carpentry business growth you can get. Therefore, you need to incorporate new tools and technologies while hiring workers that enable you to provide the services mentioned above.

3. Bring in the New Tools and Technologies

If you look around and see all the businesses in the construction sector, you will see a massive transformation in all of them. They don't operate the same way they did a decade ago. It's due to the rapid digitalization that enables businesses to streamline their operations. 

And it is not just in the construction, but every other industry is now witnessing a rapid transformation due to automation. There are numerous reasons why businesses are using new tools and technologies. 

The case is no different when it comes to the carpentry sector, as new tools are reshaping the way companies operate. It allows carpenters to offer customers a better experience with top-notch services. Therefore, you need to use the new tool that enables you to finish your job more quickly and efficiently. 

It will modernize your business and give you a competitive edge. Here is a list of benefits that you can get by using some new and innovative tools that make woodworking much easier for carpenters: 

  • New tools that consume less electricity 
  • Online platforms that offer better connectivity among workers 
  • Various modes of payment to receive payments from the customers quickly
  • Advanced mechanical table saws that make the wood cutting process much easier 


Modernizing and innovating your business can help you reap multiple benefits as it allows you to get a competitive edge over others. You can use it to increase your foothold and add more customers to your portfolio. Additionally, it gives you a better chance of growing your business. 

With the rapid changes that come in the carpentry sector, you should keep an eye out for the latest trends. Knowing and incorporating them before others will help you get the upper hand and yield fruitful results for your business.